Marketing, 12E, With Access Code For Connect Plus
by Roger Kerin
Roger Kerin’s Marketing, 12E, With Access Code For Connect Plus offers a structured textbook resource for studying marketing in an academic setting. This 12th edition combines core course material with access to Connect Plus, supporting students and instructors through an accompanying digital learning platform.
About This Book
Marketing, 12E, With Access Code For Connect Plus is a marketing textbook by Roger Kerin.
This 12th edition is designed for academic study of marketing concepts and practices.
The included Connect Plus access code provides an accompanying digital learning component.
It is suited to students and instructors seeking a structured resource for marketing coursework.
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