The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
The Global Code explores how universal values and cultural change are influencing business and marketing. With a global perspective, it considers how organizations can better understand markets, connect across cultural boundaries, and respond to the evolving forces shaping commerce.
About This Book
The Global Code examines the relationship between culture, universal values, business, and marketing.
It considers how changing cultural perspectives may influence the way organizations understand people and markets.
The book offers a broad look at the challenges and opportunities of conducting business across cultures.
Readers interested in global commerce, branding, and cultural understanding will find a focused exploration of these themes.
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