Marketing: An Introduction, Student Value Edition (12th Edition) by Armstrong, Gary, Kotler, Philip (2014) Loose Leaf
by Philip Kotler, Gary Armstrong
Marketing: An Introduction offers students a clear entry point into the study of marketing. Written by Philip Kotler and Gary Armstrong, this 12th edition Student Value Edition provides an educational resource in a flexible loose-leaf format for introductory coursework.
About This Book
Marketing: An Introduction presents foundational marketing concepts in a student-focused format.
Written by Philip Kotler and Gary Armstrong, the book is intended as an introductory resource for learners studying marketing.
This is the 12th edition, published in 2014 as a Student Value Edition.
The loose-leaf format is designed for flexible use in an educational setting.
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