Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер (Russian Edition)
by Philip Kotler, Филип Котлер
Explore 80 vital marketing concepts from A to Z in this essential guide for managers. Philip Kotler breaks down fundamental principles into practical knowledge, helping you navigate the complexities of modern business and enhance your strategic decision-making skills effectively.
About This Book
This book presents 80 essential marketing concepts in a clear and accessible format, designed for managers at all levels. It distills complex ideas into practical insights that can be immediately applied in real-world scenarios.
Authored by a leading expert in the field, the content spans the alphabet of marketing knowledge, offering a structured approach to understanding core principles. Whether you're new to management or seeking to refine your skills, this guide provides valuable tools for success.
The Russian edition makes these timeless concepts available to a broader audience, ensuring that key marketing wisdom is within reach for professionals worldwide. It emphasizes actionable advice without unnecessary jargon, focusing on what truly drives business growth.
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