By Alvin C. Burns Marketing Research (2e)
By Alvin C. Burns Marketing Research (2e) offers an accessible introduction to marketing research for students and readers interested in business. This second edition provides a focused resource for exploring the role of research within marketing studies and decision-making.
About This Book
By Alvin C. Burns Marketing Research (2e) introduces the subject of marketing research for readers studying business and marketing.
The book focuses on marketing research as an area of academic and professional learning.
Its second-edition format makes it suitable for readers seeking a structured resource on the topic.
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