By William M. Pride Foundations of Marketing (6th Edition)
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By William M. Pride Foundations of Marketing (6th Edition)

by William M. Pride

Business Education Marketing
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Foundations of Marketing, Sixth Edition, offers an introduction to the essential concepts and principles of marketing. Written by William M. Pride, this educational resource provides students with a broad grounding in marketing and its role within business.

ASIN B00N4EYGBS Views 14 Publisher Cengage Learning Year 2014 Format Paperback Product Group Book Created August 25, 2026 Updated September 28, 2026
About This Book

Foundations of Marketing introduces the core concepts and principles of marketing.

This sixth edition is designed to support learners studying marketing in an educational setting.

It provides a broad foundation for understanding marketing as a business discipline.

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