Selling Today: Partnering to Create Value (13th Edition) 13th by Manning, Gerald L., Ahearne, Michael, Reece, Barry (2014) Hardcover
Selling Today: Partnering to Create Value explores sales through the connected ideas of partnership and value creation. This 13th edition serves as a resource for students, educators, and business readers interested in understanding selling as a collaborative, value-focused activity.
About This Book
Selling Today: Partnering to Create Value is a business and sales text focused on the role of partnership in the selling process.
The book emphasizes creating value through collaborative relationships between sellers and customers.
As a 13th edition, it is suited to readers seeking a current edition for sales education or professional reference.
Its subject matter is relevant to marketing, business, and the study of contemporary sales practices.
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