[(Digital Marketing: Strategy, Implementation and Practice)] [ By (author) Dave Chaffey, By (author) Fiona Ellis-Chadwick, By (author) Kevin Johnston, By (author) Richard Mayer ] [December, 2012]
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[(Digital Marketing: Strategy, Implementation and Practice)] [ By (author) Dave Chaffey, By (author) Fiona Ellis-Chadwick, By (author) Kevin Johnston, By (author) Richard Mayer ] [December, 2012]

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Business Marketing digital marketing
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A detailed resource exploring digital marketing strategy, channels, and implementation for students and practitioners seeking practical knowledge.

ASIN B00L76I5JO Views 117 Publisher Pearson Education Format Paperback Product Group Book Created February 27, 2026 Updated September 08, 2026
About This Book

This book provides an in-depth overview of digital marketing concepts and frameworks.

It covers essential topics including strategy development, online channels, and implementation techniques.

Readers will find practical guidance suitable for academic study and professional application.

The content is structured to support both learning and real-world marketing activities.

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