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[(Digital Marketing: Strategy, Implementation and Practice)] [ By (author) Dave Chaffey, By (author) Fiona Ellis-Chadwick, By (author) Kevin Johnston, By (author) Richard Mayer ] [December, 2012]
Digital Marketing: Strategy, Implementation and Practice offers a structured introduction to the principles and processes of digital marketing. Covering strategy, implementation, and practice, it provides readers with a foundation for understanding how digital marketing functions as part of contemporary business and marketing activity.
About This Book
Digital Marketing: Strategy, Implementation and Practice introduces the subject of digital marketing through three connected areas: strategic planning, implementation, and practical application.
The book focuses on the role of digital channels and activities within contemporary marketing, presenting the topic as a structured business discipline.
Its coverage is suited to readers seeking a foundation in digital marketing concepts and how they relate to marketing practice.
Published in December 2012, this edition provides an organized resource for studying and understanding digital marketing.
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