Латеральный маркетинг: Технология поиска революционных идей (Russian Edition)
by Филип Котлер
Lateral Marketing introduces new techniques for finding breakthrough ideas in marketing. This book by Philip Kotler explores methods to generate revolutionary concepts, helping professionals move beyond traditional strategies to uncover innovative opportunities in competitive markets.
About This Book
Lateral Marketing offers a fresh perspective on idea generation in the marketing field. It introduces new techniques designed to help professionals find breakthrough ideas that can transform their strategies.
The book emphasizes the importance of thinking beyond conventional methods to explore untapped opportunities. By applying lateral thinking, marketers can develop innovative solutions that stand out in competitive markets.
Written by renowned expert Philip Kotler, this work provides practical guidance for implementing these techniques effectively. It serves as a valuable resource for anyone seeking to enhance creativity in business practices.
Overall, the content encourages a shift from linear problem-solving to more dynamic and creative processes in marketing innovation.
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