Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
Difference offers a focused way to rethink how a business creates meaning and communicates its value. Bernadette Jiwa’s one-page method is intended for business owners and marketers who want to clarify their message, find what sets them apart, and approach marketing with renewed perspective.
About This Book
Difference presents a one-page method for reimagining a business and reinventing its marketing.
Bernadette Jiwa focuses on identifying what makes a business meaningful and distinctive.
The book is designed to help readers clarify their message and consider new ways to communicate value.
Its concise format offers a practical starting point for business owners, marketers, and anyone seeking a fresh perspective on positioning.
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