By Burns, Alvin C, Bush, Ronald F. Marketing Research (7th Edition) (2013) Hardcover
Marketing Research offers a foundational examination of marketing research for students and business learners. The seventh edition introduces the role, processes, and applications of research in marketing, providing a structured resource for understanding how marketing information is gathered and evaluated.
About This Book
Marketing Research presents an academic introduction to the study and practice of marketing research.
The book addresses the role of research in marketing and the processes used to obtain and interpret information.
Written for students and learners of business, it provides a foundation for understanding marketing research concepts and applications.
This seventh edition is a hardcover textbook published in 2013.
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