No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
by Dan Kennedy
Dan Kennedy offers a direct, practical approach to creating a powerful brand through direct-response marketing. This no-nonsense guide explores how businesses can build brand value and profit from it without purchasing an established brand, making it relevant to entrepreneurs, marketers, and business owners.
About This Book
Dan Kennedy presents a direct-response approach to building and profiting from a powerful brand.
The book focuses on creating brand value without buying an established brand, emphasizing practical marketing thinking and decisive action.
Its no-holds-barred perspective is aimed at readers seeking a business-focused framework for brand-building and profitability.
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