By Jeff Tanner - Principles of Marketing (B&W) (12.2.2009)
by Jeff Tanner
Principles of Marketing offers a foundational introduction to marketing in a straightforward textbook format. Written by Jeff Tanner, this black-and-white edition is suited to students and readers seeking an accessible starting point for studying marketing concepts and their role in business.
About This Book
Principles of Marketing introduces foundational ideas in marketing for students and general readers.
This black-and-white edition presents the work by Jeff Tanner in an accessible textbook format.
It provides a starting point for understanding marketing as a field of business study.
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