Marketing Research (6th Edition) by Burns, Alvin C. Published by Prentice Hall 6th (sixth) edition (2009) Hardcover
This sixth-edition hardcover textbook offers an academic introduction to marketing research. Written by Alvin C. Burns and published by Prentice Hall in 2009, it is suited to students and readers seeking a foundational resource in business and marketing research.
About This Book
Marketing Research is a business and marketing textbook by Alvin C. Burns.
This sixth edition presents an academic treatment of marketing research for readers studying the subject.
Published by Prentice Hall in 2009, the book is available in hardcover format.
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