Neuromarketing For Dummies
by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
Neuromarketing For Dummies by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl offers a beginner-friendly guide to using neuroscience in marketing. Discover how brain science can reveal hidden consumer preferences, improve ad effectiveness, and drive business success through practical, easy-to-understand techniques.
About This Book
Neuromarketing For Dummies introduces the fascinating intersection of neuroscience and marketing. Authored by Stephen J. Genco, Andrew P. Pohlmann, and Peter Steidl, the book provides an accessible entry point for understanding how brain responses influence purchasing decisions.
Readers will explore practical applications of neuromarketing techniques without needing a background in science. The content focuses on real-world tools that enhance advertising, product design, and consumer research.
This Dummies series title breaks down complex ideas into simple, actionable insights. It equips business professionals with knowledge to leverage subconscious cues for better market performance.
Whether you're a marketer or entrepreneur, the book offers strategies to align campaigns with how the brain truly processes information.
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