Ogilvy on Advertising
by David Ogilvy
David Ogilvy’s Ogilvy on Advertising offers a focused look at advertising as a business and creative discipline. Drawing on its author’s name and subject, the book provides readers with a practical introduction to the ideas, language, and professional concerns associated with effective marketing communication.
About This Book
Ogilvy on Advertising presents David Ogilvy’s perspective on the advertising profession.
The book focuses on advertising as a discipline involving communication, strategy, and creative work.
It is suited to readers interested in marketing, brand messaging, and the principles behind effective advertising.
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