Contemporary Marketing 16th (sixteenth) Edition by Boone, Louis E., Kurtz, David L. published by Cengage Learning (2013)
Contemporary Marketing, 16th Edition is an academic marketing resource by Louis E. Boone, published by Cengage Learning in 2013. Designed for educational and reference use, this sixteenth edition offers readers a structured text for studying contemporary marketing within a business context.
About This Book
Contemporary Marketing, 16th Edition is a marketing textbook associated with Louis E. Boone.
This sixteenth edition was published by Cengage Learning in 2013.
The book is suited to readers seeking an academic or educational resource focused on contemporary marketing.
Its edition format makes it useful for coursework, reference, or structured study in business and marketing.
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