Marketing Management (4th Edition) 4th (fourth) Edition by Winer, Russ, Dhar, Ravi published by Prentice Hall (2010)
Marketing Management, Fourth Edition, offers a structured academic reference for understanding marketing management. Written by Russell S. Winer and published by Prentice Hall in 2010, this edition is suited to students, instructors, and business readers seeking a focused introduction to marketing concepts and practice.
About This Book
Marketing Management is a fourth-edition business and marketing text by Russell S. Winer.
Published by Prentice Hall in 2010, it presents a structured reference for studying marketing management.
The book is suited to students, educators, and readers seeking an academic foundation in marketing.
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