Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Geoffrey A. Moore’s Crossing the Chasm, 3rd Edition is an updated guide to bringing cutting-edge products into the mainstream. Part of the Collins Business Essentials series, it addresses the business and marketing challenges of moving innovative offerings toward broader market adoption.
About This Book
Crossing the Chasm, 3rd Edition is a business guide by Geoffrey A. Moore.
This updated edition focuses on bringing cutting-edge products into the mainstream.
It examines the challenges involved in moving from early market interest toward broader adoption.
Published as part of the Collins Business Essentials series, the book is intended for readers interested in business, marketing, and product growth.
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