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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information – A Guide to the Influence Mix Framework and Consumer Behavior

by Itamar Simonson, Emanuel Rosen

Marketing business strategy Consumer Behavior

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ASIN B00DB361CE Views 16 Publisher Harper Business Year 2014 Format Kindle Edition Product Group Digital Ebook Purchas Pages 256 Created September 07, 2026 Updated September 19, 2026

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I will be using this book for:

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information – A Guide to the Influence Mix Framework and Consumer Behavior

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I will be using this book for: