Marketing Research: An Applied Orientation (5th Edition)
Marketing Research: An Applied Orientation (5th Edition) offers a practical foundation for understanding marketing research and its role in marketing decision-making. Written by Naresh K. Malhotra, this resource is suited to students and professionals seeking an applied introduction to the field.
About This Book
Marketing Research: An Applied Orientation (5th Edition) presents marketing research through a practical, application-focused lens.
Written by Naresh K. Malhotra, the book is intended for readers studying or working with marketing research.
Its subject centers on the role of research in marketing, offering a foundation for understanding how marketing questions can be approached systematically.
The fifth edition provides a structured resource for education and professional development in marketing research.
Reviews
No reviews yet. Be the first to review this book!