![Sports Marketing: A Strategic Perspective (4th Edition) [Hardcover] [2008] 4 Ed. Matthew D Shank](https://m.media-amazon.com/images/I/41+H6XFIXAL._SL500_.jpg)
Sports Marketing: A Strategic Perspective (4th Edition) [Hardcover] [2008] 4 Ed. Matthew D Shank
A strategic textbook exploring sports marketing principles and frameworks for students and professionals.
About This Book
This textbook presents core concepts in sports marketing from a strategic viewpoint.
It covers essential frameworks and approaches relevant to the sports industry.
The content is structured to support academic study and professional application.
Readers gain foundational knowledge applicable to marketing within sports contexts.
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