![Principles of Marketing (15th Edition) [Hardcover] [2013] 15 Ed. Philip Kotler, Gary Armstrong](https://m.media-amazon.com/images/I/415YXBiWOfL._SL500_.jpg)
Principles of Marketing (15th Edition) [Hardcover] [2013] 15 Ed. Philip Kotler, Gary Armstrong
A foundational marketing textbook covering core principles and strategies for business success.
About This Book
Principles of Marketing provides a comprehensive introduction to marketing concepts and practices.
The text covers essential topics including market research, consumer behavior, and strategic planning.
Readers gain practical knowledge applicable to real-world business environments.
The fifteenth edition reflects current marketing trends and methodologies.
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