The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
by John List, Uri Gneezy
In The Why Axis, economists John List and Uri Gneezy uncover the hidden motives behind everyday decisions. Drawing on behavioral economics, they reveal how subtle incentives drive human actions in surprising ways. This engaging exploration shows the undiscovered economics shaping our lives, offering fresh insights into motivation and choice.
About This Book
The Why Axis delves into the undiscovered economics of everyday life, uncovering hidden motives that influence human behavior.
John List and Uri Gneezy, renowned economists, examine how incentives and psychological factors play out in real-world scenarios.
Through their research, the book illustrates the power of experimental economics to explain and predict ordinary decisions.
Readers gain a deeper understanding of why people act the way they do, from personal choices to societal trends.
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