The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI
by David Scott
The New Rules of Lead Generation examines proven strategies for attracting and developing potential customers while keeping marketing ROI in focus. David Scott’s book is aimed at business readers and marketers seeking a practical perspective on improving lead-generation efforts and achieving stronger results from their marketing investment.
About This Book
The New Rules of Lead Generation presents a business-focused look at strategies for generating leads and improving marketing results.
David Scott explores the relationship between lead generation and marketing return on investment.
Written for readers interested in marketing performance, the book offers guidance centered on making lead-generation efforts more effective.
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