Marketing Channels
Marketing Channels by Bert Rosenbloom is a focused business and marketing resource about the pathways that connect products and services with customers. It offers readers an accessible subject-centered reference for exploring the role of channels in marketing and commercial activity.
About This Book
Marketing Channels by Bert Rosenbloom is a business and marketing resource focused on channels used to connect offerings with customers.
The book addresses marketing channels as an important part of commercial activity and distribution.
It may serve readers seeking a focused introduction or reference on channel-related marketing concepts.
Suitable for students, professionals, and general readers interested in marketing strategy and business operations.
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