Marketing Channels
An authoritative resource on marketing channel strategy, structure, and management for business professionals and students.
About This Book
Marketing Channels provides an in-depth examination of distribution systems and channel management.
The book covers key concepts in designing, implementing, and evaluating marketing channels.
Readers gain insight into the relationships between manufacturers, wholesalers, retailers, and consumers.
Emphasis is placed on strategic decision-making and adapting channels to changing market conditions.
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