Decoded: The Science Behind Why We Buy
by Phil Barden
Decoded explores the science of consumer behavior, revealing the psychological principles that drive purchasing decisions and marketing success.
About This Book
Decoded: The Science Behind Why We Buy examines the psychological and behavioral factors that influence purchasing decisions.
The book draws on research from behavioral economics and psychology to explain how consumers make choices.
Readers gain insight into the underlying mechanisms that shape buying patterns and marketing effectiveness.
Phil Barden presents evidence-based findings in an accessible format for professionals and general readers.
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