Advertising and IMC Principles and Practice
Advertising and IMC Principles and Practice offers a focused introduction to advertising and integrated marketing communications. Combining foundational principles with practical emphasis, it provides a useful resource for readers seeking to understand these closely connected areas of marketing and business.
About This Book
Advertising and IMC Principles and Practice focuses on the principles and practical application of advertising.
The book also addresses integrated marketing communications, or IMC, as reflected in its title.
It can serve as a general resource for readers studying advertising, marketing, or related business subjects.
Its emphasis on both principles and practice makes it suitable for building foundational knowledge of the field.
Reviews
No reviews yet. Be the first to review this book!