ルイ・ヴィトンの法則―最強のブランド戦略 (Japanese Edition)
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ルイ・ヴィトンの法則―最強のブランド戦略 (Japanese Edition)

by 長沢 伸也

Business Marketing Branding
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An analysis of the business and marketing strategies behind Louis Vuitton's success as a leading global luxury brand.

About This Book

This book examines the business strategies that have shaped one of the world's most recognized luxury brands.

Readers will gain insight into brand positioning, market expansion, and long-term value creation.

The content focuses on practical lessons drawn from the company's history and operations.

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I will be using this book for: