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Foundations of Marketing 4th Edition by Pride, William M., Ferrell, O. C. [Paperback]
Foundations of Marketing, 4th Edition is a paperback educational resource centered on marketing fundamentals. Authored by William M. Pride, it offers readers a structured starting point for studying the principles and language of marketing.
About This Book
Foundations of Marketing, 4th Edition is a marketing-focused educational resource.
This paperback edition is identified with William M. Pride as an author.
Its title indicates an emphasis on foundational marketing concepts and study.
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