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Selling the Invisible by Beckwith, Harry [Hardcover]
Harry Beckwith’s Selling the Invisible examines the challenge of selling products and services that cannot be seen or physically held. Focused on business, marketing, and sales, it offers readers a concise guide to thinking about value, communication, and the customer’s perception of intangible offerings.
About This Book
Selling the Invisible by Harry Beckwith addresses the distinctive challenge of presenting and selling intangible offerings.
The title centers on the relationship between perceived value, communication, and the selling process.
It is suited to readers exploring business, marketing, and sales.
With its focused subject and accessible title, the book offers a practical starting point for considering how invisible services can be understood and valued.
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