![Marketing 2012 by Pride,William M.; Ferrell. [2011,16th Edition.] Hardcover](https://m.media-amazon.com/images/I/51POfXGjuDL._SL500_.jpg)
Marketing 2012 by Pride,William M.; Ferrell. [2011,16th Edition.] Hardcover
by Pride
Marketing 2012 is a 16th-edition hardcover textbook by William M. Pride and O. C. Ferrell. Designed as an educational resource, it provides a structured introduction to marketing for students and readers building a foundation in business and marketing studies.
About This Book
Marketing 2012 is a business and education title focused on the study of marketing.
This hardcover edition is identified as the 16th edition and was published in 2011 for the 2012 edition cycle.
It offers a structured resource for students and readers seeking an introduction to marketing principles and practice.
The book is associated with authors William M. Pride and O. C. Ferrell.
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