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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

by Philip Kotler, Tim Calkins, Alice M. Tybout

Business Marketing

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Insights from Kellogg School faculty on branding principles and marketing strategies for business professionals.

ASIN B008N9I6S8 Views 65 Publisher Wiley Year 2007 Edition 1 Format Kindle Edition Product Group Digital Ebook Purchas Pages 354 Created March 29, 2026 Updated September 26, 2026

About This Book

Kellogg on Branding presents insights from the marketing faculty of the Kellogg School of Management.

The book addresses core principles and strategies in branding.

Readers gain an overview of branding concepts drawn from academic expertise.

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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

About This Book

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