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Global Marketing & Advertising - Understanding Cultural Paradoxes (2nd, 05) by [Paperback (2005)]
by N A
This 2005 second edition explores global marketing and advertising through the concept of cultural paradoxes, offering a focused resource for readers interested in international business, communication, and cross-cultural marketing.
About This Book
Global Marketing & Advertising - Understanding Cultural Paradoxes examines the relationship between international marketing, advertising, and cultural differences.
The book focuses on cultural paradoxes as a way to consider how marketing and advertising operate across global contexts.
This second edition was published in 2005 and is presented here in paperback format.
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