Getting to Yes: Negotiating an agreement without giving in
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Getting to Yes: Negotiating an agreement without giving in

by William Ury, Roger Fisher

Business Communication negotiation
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A clear, step-by-step approach to reaching fair agreements without giving in or damaging relationships.

About This Book

This book presents a method for negotiating agreements that satisfy both sides without unnecessary concessions.

It focuses on separating the people from the problem and exploring options for mutual gain.

Readers learn to develop objective criteria and alternatives to strengthen their position at the table.

The approach applies to business deals, personal matters, and everyday conflicts.

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I will be using this book for: