Consumer Behavior: Buying, Having, and Being: 5th (Fifth) Edition
Consumer Behavior: Buying, Having, and Being offers an academic introduction to the study of consumers and their relationship with buying, possessions, and identity. This 5th edition provides a foundational resource for students and readers exploring consumer behavior within business and marketing.
About This Book
Consumer Behavior: Buying, Having, and Being is a textbook focused on the study of consumer behavior.
The title connects consumer activity with the broader ideas of buying, having, and being.
This 5th edition is designed as an academic resource for readers exploring consumer-related topics in business and marketing.
It may serve students and others seeking a foundational introduction to the subject.
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