Strategic Market Management: 4th (fourth) edition
David A. Aaker’s Strategic Market Management, 4th Edition, provides a focused resource for readers exploring marketing strategy, market management, and related business concepts. Its subject and format make it suitable for students, professionals, and anyone seeking a foundational reference in strategic marketing.
About This Book
Strategic Market Management is a business and marketing title by David A. Aaker.
This fourth edition addresses the subject of strategic market management in a focused, professional format.
It is suited to readers seeking an introduction or reference resource related to marketing strategy and business management.
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