MARKETING AS STRATEGY: UNDERSTANDING THE CEOS AGENDA FOR DRIVING GROWTH AND
by Na
Marketing As Strategy examines the connection between marketing and executive priorities. Centered on the CEO’s agenda, the book explores marketing’s role in driving business growth and frames the subject as a strategic responsibility within the broader organization.
About This Book
Marketing is presented as a strategic consideration rather than a standalone business activity.
The book centers on understanding the CEO’s agenda and its relationship to marketing decisions.
Its focus is on how marketing can support efforts to drive growth.
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