The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

by Clarke L. Caywood

Business Marketing Public Relations
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A comprehensive guide to strategic public relations and integrated marketing communications for professionals and students.

ASIN B005NASJD2 Views 50 Publisher McGraw Hill Year 2011 Edition 2 Format Kindle Edition Product Group Digital Ebook Purchas Pages 929 Created March 29, 2026 Updated August 17, 2026
About This Book

This handbook provides an overview of strategic public relations and integrated marketing communications.

It covers key concepts and practices relevant to the field.

The content is designed for both professionals and students seeking foundational knowledge.

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I will be using this book for: