The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition presents a focused resource on two closely related areas of professional communication. Written by Clarke L. Caywood, it is suited to students, practitioners, and readers seeking a broad understanding of strategic public relations and integrated marketing communications.
About This Book
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition focuses on the relationship between public relations strategy and integrated marketing communications.
Written by Clarke L. Caywood, this reference work addresses the planning and coordination of communication activities within a broader strategic context.
Its subject matter makes it relevant to readers studying or working in public relations, marketing, communications, and related business fields.
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