Advertising: A Very Short Introduction (Very Short Introductions)
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Advertising: A Very Short Introduction (Very Short Introductions)

by Winston Fletcher

Business Education Marketing Advertising
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Winston Fletcher offers an accessible introduction to advertising in this concise Very Short Introduction. Ideal for students, curious readers, and anyone seeking a clear foundation in the subject, the book provides a focused way to begin exploring advertising and its place in business and communications.

About This Book

Advertising: A Very Short Introduction presents a concise overview of advertising for readers seeking an accessible entry point.

Written by Winston Fletcher, the book belongs to the Very Short Introductions series and is designed for approachable, focused reading.

It provides a foundation for thinking about advertising as a subject within business, marketing, and communications.

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I will be using this book for: