A Master Class in Brand Planning: The Timeless Works of Stephen King
A Master Class in Brand Planning brings together the timeless works of Stephen King in a focused volume for readers interested in branding, advertising, and marketing strategy. Written by Judie Lannon and Merry Baskin, it offers a useful introduction to a significant subject in brand planning.
About This Book
A Master Class in Brand Planning presents the works of Stephen King through the lens of brand planning and marketing.
Written by Judie Lannon and Merry Baskin, this book is suited to readers seeking a focused resource on branding and advertising thought.
Its subject makes it relevant for marketing professionals, students, and anyone interested in the principles behind effective brand planning.
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