By Jim Avery: Advertising Campaign Planning: Developing an Advertising-based Marketing Plan Fourth (4th) Edition
by Jim Avery
Advertising Campaign Planning: Developing an Advertising-based Marketing Plan offers a focused introduction to the process of creating an advertising-centered marketing plan. In its fourth edition, Jim Avery’s book serves as a practical resource for students and professionals seeking a structured foundation in advertising and marketing planning.
About This Book
Advertising Campaign Planning focuses on developing an advertising-based marketing plan.
This fourth edition presents a structured resource for understanding the planning process behind advertising campaigns.
Written by Jim Avery, the book is suited to readers studying or practicing marketing and advertising.
It offers a focused foundation for organizing advertising strategy within a broader marketing plan.
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