By Louis E.(Louis E. Boone) Boone, David L. Kurtz: Contemporary Marketing Fifteenth (15th) Edition
Contemporary Marketing, Fifteenth Edition, provides a structured educational resource for exploring marketing concepts in a modern business context. Suitable for students and readers seeking a foundational reference on contemporary marketing principles.
About This Book
Contemporary Marketing, Fifteenth Edition, is a business and marketing textbook focused on contemporary marketing concepts.
The book is suited to students and readers looking for a structured introduction to marketing within an educational context.
This edition provides a reference point for studying marketing principles and their role in modern business.
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