Pay Per Click Search Engine Marketing For Dummies
by Peter Kent
Pay Per Click Search Engine Marketing For Dummies offers an accessible introduction to paid search advertising. Peter Kent presents the subject in a straightforward format for readers who want to build their understanding of pay-per-click marketing and search engine promotion.
About This Book
Pay Per Click Search Engine Marketing For Dummies introduces the core ideas behind paid search advertising.
Written by Peter Kent, the book focuses on pay-per-click marketing and its role in search engine promotion.
It is intended for readers seeking an accessible starting point for understanding this area of digital marketing.
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