How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
How to Market to People Not Like You offers guidance for businesses and marketers seeking to connect with diverse customers. Built around “Know It or Blow It” rules, Kelly McDonald’s book highlights the importance of understanding people who may differ from you in order to market more effectively.
About This Book
How to Market to People Not Like You focuses on the challenge of reaching customers who differ from the marketer or business.
Framed around “Know It or Blow It” rules, the book emphasizes understanding diverse customers as an essential part of effective marketing.
Kelly McDonald presents the subject as a practical resource for businesses seeking to improve how they connect with a broader range of people.
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