by Philip Kotler, by Gary Armstrong Principles of Marketing (13th Edition)(text only)[Hardcover]2009
Principles of Marketing, 13th Edition, offers a structured introduction to essential marketing concepts for students and general readers. Published in 2009 as a hardcover text-only edition, it provides an educational foundation for understanding marketing principles and practice.
About This Book
Principles of Marketing, 13th Edition, presents a structured introduction to the fundamentals of marketing.
This text is designed for educational use and supports readers building a foundation in marketing concepts and practice.
The hardcover text-only edition is identified as a 2009 publication.
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