By Louis E. Boone, David L. Kurtz: Contemporary Marketing Thirteenth (13th) Edition
Contemporary Marketing, Thirteenth Edition, is a marketing textbook by Louis E. Boone and David L. Kurtz. Designed as an academic resource, it provides a formal entry point for readers studying contemporary marketing and related business concepts.
About This Book
Contemporary Marketing, Thirteenth Edition, is a business and marketing textbook by Louis E. Boone and David L. Kurtz.
The book focuses on contemporary marketing as indicated by its title and edition.
This edition is suited to readers seeking a formal resource for studying marketing.
Reviews
No reviews yet. Be the first to review this book!