The Price Advantage (Wiley Finance)
by Walter L. Baker, Michael V. Marn, Craig C. Zawada
The Price Advantage explores pricing as a central element of business performance and competitive strategy. Written by Walter L. Baker, Michael V. Marn, and Craig C. Zawada, this Wiley Finance title is relevant to readers studying finance, marketing, management, and strategic decision-making.
About This Book
The Price Advantage is a business and finance title centered on the role of pricing in organizational performance.
Written by Walter L. Baker, Michael V. Marn, and Craig C. Zawada, the book examines pricing as a source of competitive advantage.
It is suited to readers interested in business strategy, finance, marketing, and the practical importance of effective price management.
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