Marketing: An Introduction (9th Edition) (text only) 9 edition by G.Armstrong.P. Kotler
Marketing: An Introduction, Ninth Edition by G. Armstrong and P. Kotler, delivers a clear, text-only introduction to marketing fundamentals. Perfect for beginners, it explores essential principles, strategies, and applications in a structured, educational format to foster understanding of this vital business discipline.
About This Book
This ninth edition of Marketing: An Introduction offers a comprehensive text-only resource for understanding the essentials of marketing principles. Authored by G. Armstrong and P. Kotler, it serves as an accessible entry point into the field.
The book covers foundational topics in marketing, designed for introductory courses and self-study. It emphasizes practical applications and theoretical frameworks without additional media elements.
Ideal for students in business programs, this edition maintains the clarity and depth that have made it a staple in marketing education. It focuses on core ideas to build a strong base for further exploration.
With its straightforward approach, the text helps readers grasp how marketing strategies influence business success and consumer behavior.
Reviews
No reviews yet. Be the first to review this book!