Kellogg on Integrated Marketing
by Dawn Iacobucci, Bobby J. Calder
Kellogg on Integrated Marketing presents a focused look at integrated marketing from Dawn Iacobucci and Bobby J. Calder. The book provides a coordinated business perspective for readers studying marketing principles, planning, and the relationship among marketing activities.
About This Book
Kellogg on Integrated Marketing focuses on the principles and practice of integrated marketing.
Written by Dawn Iacobucci and Bobby J. Calder, the book presents a coordinated perspective on marketing activities and communication.
It is suited to readers seeking a business-oriented resource for studying how marketing functions can be considered together.
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